We are a network of consultants that specializes in Brand Strategies and Integrated Communication Plans. A team of experts is assembled to fit the exact needs of the client in a very cost efficient way.

Creative


Suzanne Boutilier

Suzanne BoutilierSuzanne Boutilier has been an advertising creative for over 15 years, consistently delivering break-through, award-winning creative. She began her career as an art director at Hal Riney & Partners in San Francisco, creating print and broadcast advertising for Alamo Rent A Car, The Mirage Resorts, First Interstate Bank and Disney.

From Riney, Suzanne moved on to Hoffman/Lewis where she spent three years creating ads for Birkenstock, Oakland A’s, California Academy of Sciences and California Dental Association. She left Hoffman/Lewis a senior copywriter and landed at DDB/San Francisco, where she would stay for the next 10 years - a tenure nearly unheard of in the advertising industry.

While at DDB, Suzanne worked on just about every brand owned by The Clorox Company: from Hidden Valley Ranch to Scoop Away Cat Litter to Tilex to STP, as well as the entire line of Clorox cleaning and disinfecting products. Her work was particularly instrumental in defining the tone and character of the hugely successful Clorox Health and Wellness advertising initiative. She also created successful campaigns for clients including Heinz Foods, Sea Turtle Restoration Project, Celestial Seasonings, Fetzer Wines, ConAgra Foods and St. Joseph Health System.

Suzanne’s extensive experience has enabled her to successfully launch new products as well as revive flagging brands for her clients. She is a firm believer that advertising can be simultaneously creative and hard-working, and insists on meeting those goals with every brand challenge she meets.