We are a network of consultants that specializes in Brand Strategies and Integrated Communication Plans. A team of experts is assembled to fit the exact needs of the client in a very cost efficient way.

Brand Strategy

Adriana Lynch

Adriana Pozzani LynchAdriana P. Lynch founded Pozzani & Associates in 2003 when she first envisioned the value of a consulting team that was strategic but went beyond recommendations only. "In today's business environment good strategy is one that gets implemented and brings results."

With 18 years of experience in Strategy and Brand Management, Adriana has held management positions with The Walt Disney Co., Häagen-Dazs, Pillsbury International, Procter & Gamble (P&G), and Citibank. After being classically trained in Brand Management at P&G Brazil - where she managed Pampers and Always - Adriana came to the USA and earned her MBA from Harvard, graduating in 1996 with Second Year Honors.

Her International experience has taken her throughout Asia, Russia, Middle East, Greece, Israel, and Latin America. Her international background, Brazilian origin, and the extensive work she has done in Latin America, make Adriana uniquely qualified for International projects and Hispanic marketing.

Adriana's expertise in Advertising, Brand Building, and New Product Development, has granted her many successful endeavors, such as the launch of Häagen-Dazs Dulce de Leche, the repositioning of Progresso Soups in the US, and the introduction of a two-tiered strategy for Pampers in underdeveloped countries.

Adriana also brought her experience and expertise to Health Care, recently leading the Marketing and Corporate Communications team for St Joseph Health System, a $4 billion non-profit health care organization with Hospitals in Northern and Southern California, Texas and New Mexico. Her vision has led to the development of a pioneer study on Consumer choices in health care, including behavioral segmentation.

In 2003, Adriana received the "2003 Women of Distinction" Award by the American Business Women's Association for her academic and business achievements as well as her entrepreneurial spirit.

Jacqueline McCook

Jacqueline McCookJacqueline is a recognized branding and strategy expert with over 20 years of experience with major global restaurant and consumer brands. She ran Taco Bell International; developed the global strategy for PepsiCo (YUM) Restaurants International – Taco Bell, Pizza Hut & KFC; and, led the global brand definition and reimaging at Burger King. In addition, she has extensive global franchise and restaurant start-up experience.

Jacqueline has spent her career with consumer-oriented brands – retail, restaurant and packaged goods. Her roles have included leadership positions in strategy, branding, marketing, general management, finance and sales – in both the international and domestic arenas.

She most recently served as the Chief Growth Officer & EVP International for ConAgra Foods Inc., a $12 billion global consumer foods company – serving on the Executive Committee and leading Corporate Strategy, Global Marketing and head of the International business. In addition, she has served in senior executive positions with Burger King, PepsiCo, Avon Products and Target Corporation. She is an alumnus of the consulting firm, McKinsey & Company, as well as investment bank, Morgan Stanley.

Jacqueline is member of the founding team, and on the Board of Directors, for the 8-unit, South Florida restaurant start-up Pasha's – Fresh Mediterranean Cuisine – with recent openings in Coral Gables and the Ft. Lauderdale Airport. She earned her B.A. in International Relations & Economics from Stanford University and her M.B.A with honors from Harvard Business School.